More visibility.
More business.
I bring 18 years of experience in performance marketing, SEO, SEA and growth to ambitious companies looking for their next lever.
Clarity,
that scales.
Marketing is not a channel problem. More often, one decision is missing: What should grow, for whom — and how will we know it works?
Performance Marketing
Channels that do more than buy reach — they turn demand into measurable business. SEO, SEA and PPC with the full customer journey in view.
GEO / AI Search
Brands are not just searched for, they are recommended. I make companies visible, quotable and relevant in generative search experiences.
Growth Strategy
A clear plan for ambitious teams: set priorities, build experiments and move budget where it creates impact.
Interim Marketing Lead
Experience on demand when things need to move fast. To build a team, reposition the business or get an honest outside perspective.
A few
numbers.
No made-up benchmarks. Real situations, real work, results that hold up in the boardroom.
Rebuilt the demand machine — from positioning to the final conversion.
Not every lever needs to be big. It needs to sit in the right place.
Sharpened a venture, sorted the go-to-market logic and made growth predictable.
Local relevance without losing the central growth story.
The next
search.
Generative Engine Optimization is the next layer of visibility. When people ask ChatGPT, Perplexity or Google AI, your brand should not just show up — it should be the answer.
- 01Brand knowledge machines can understand
- 02Content that gets cited and recommended
- 03Measurement beyond classic rankings
In the virtual room.
With you.
Remote, direct and close to the business: I ask the uncomfortable question, open the dashboard and stay until the decision sticks.
First projects
The first case of my own takes shape. Curiosity becomes work, work becomes craft.
First clients & agency founded
Since then, working on the client side and at the intersection of strategy, channels and outcomes.
First employee
The solo setup becomes a team. Responsibility for people, quality and growth.
Björn Assmann
18 years of experience — close enough to understand the detail; far enough away to challenge it.
Let's
talk.
Have a growth question, a visibility or performance challenge, or want to know what GEO could mean for your business? Write to me. Direct.